Last updated . This policy covers Pet Price Index at petpriceindex.com. It is written in plain language on purpose. If anything is unclear, write to editor@petpriceindex.com.
Who is responsible
Pet Price Index is published by its editor, who is the data controller for anything collected through this site.
The site is a reference for pet care prices in the United States. It has no accounts, no comments and no forms that ask for personal details, apart from the newsletter sign-up described below when it opens.
What we collect
Reading this site does not require you to give us any personal information.
Server logs. Our hosting provider, Vercel, records standard request data when a page is served: IP address, browser and device type, the page requested, the referring page and the time. These logs exist to run the service, detect abuse and diagnose faults. We do not use them to profile individual readers.
Email you send us. If you write to us, we keep the message and our reply for as long as the correspondence is useful. A correction you report may be summarised on the corrections log without your name.
Newsletter. When sign-up opens, we will hold the email address you give us in order to send the newsletter you asked for and nothing else. Every email will carry an unsubscribe link, and unsubscribing deletes the address.
Cookies and similar technologies
The site itself sets no tracking cookies. Advertising and embedded services set their own, described below and in our cookie policy.
Your browser may store small preferences for this site, such as a collapsed panel, in local storage. That data never leaves your device and we cannot read it.
Advertising
We use Google AdSense to show advertising. Google and its partners are third-party vendors that use cookies to serve ads based on your prior visits to this website and to other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings. You can opt out of a number of other third-party vendors’ use of cookies for personalised advertising at aboutads.info. Google describes how it uses data from sites that use its services at policies.google.com/technologies/partner-sites.
Readers in the European Economic Area, the United Kingdom and Switzerland are shown a consent message before any advertising cookie is set, and can change their choice at any time through the link in the footer once advertising is live.
Affiliate links
Some pages carry links that earn us a commission if you take out a product. The partner’s site, not ours, may set a cookie to record that the visit came from us.
Which links earn commission, and which pages carry none at all, is set out in the affiliate disclosure. We do not receive your personal details from any partner.
Analytics
At the date above we run no analytics service on this site.
If we add one, we will choose a service that does not build individual profiles, name it here, and update the date at the top of this page.
Who we share data with
We do not sell personal data and we do not share it with anyone for their own marketing. The only recipients are the service providers that run the site: Vercel for hosting, the content system that stores our pages, Google for advertising, and the email service for the newsletter. Each acts on our instructions and under its own privacy terms.
Your rights
Wherever you live, you can ask what we hold about you, ask us to correct or delete it, and object to how it is used.
Readers in the European Economic Area and the United Kingdom have those rights under the GDPR and the right to complain to their data protection authority. Readers in California have the right to know what is collected, to delete it, and to opt out of the sale or sharing of personal information; we do not sell or share personal information as those terms are defined in the CCPA.
To exercise any right, email editor@petpriceindex.com from the address concerned. We answer within 30 days.
Children
This site is written for adults who pay for pet care. It is not directed at children under 13 and we do not knowingly collect anything from them.
Security and retention
Pages are served over HTTPS. Server logs are kept by the hosting provider for a short, fixed period and then discarded. Email correspondence is kept only while it is useful. Newsletter addresses are kept until you unsubscribe.
Changes
When this policy changes, the date at the top changes with it and the previous wording is available on request. Material changes, such as adding an analytics service, are also noted on the corrections log.